Why I Design
The paradox of being luxurious and socially mindful has always fascinated me. By definition, a "luxury" is something unnecessary – an extravagance. I grew up in Los Angeles as the youngest child in a family of diamonteers from India. As you can imagine, this juxtaposition of cultures resulted in a few memorable moments. One I would like to share is...
I started Bhansali in order to redefine the world of fine jewelry with collections which reflect the paradoxes which intrigue me. My jewelry is bold and alive, yet at the same time, wearable and feminine. I design with classic forms enlivened with new techniques and Bold designs which gives me a way in which I can better understand the world in which I live. Bhansali creations are bold. They are alive. They are handcrafted by the most skilled artisans and have an inherent essence that cannot be replicated. Like its jewelry, Bhansali is a brand for women of distinction.
Living beautifully is not about extravagance – it's also about being mindful. A Bhansali woman has the luxury to live the life we imagine! And when we do, we share our beauty with the world. One of the ways Bhansali is committing to share its beauty with the world is through START by Bhansali. START is a creative entrepreneurs program for high school students in south central Los Angeles. START gives students the support and tools they need to take their inspirations from dream to reality. And by this, the life they dreamed of can be a real possibility.
I started Bhansali in order to redefine the world of fine jewelry with collections which reflect the paradoxes which intrigue me. My jewelry is bold and alive, yet at the same time, wearable and feminine. I design with classic forms enlivened with new techniques and Bold designs which gives me a way in which I can better understand the world in which I live. Bhansali creations are bold. They are alive. They are handcrafted by the most skilled artisans and have an inherent essence that cannot be replicated. Like its jewelry, Bhansali is a brand for women of distinction.
Living beautifully is not about extravagance – it's also about being mindful. A Bhansali woman has the luxury to live the life we imagine! And when we do, we share our beauty with the world. One of the ways Bhansali is committing to share its beauty with the world is through START by Bhansali. START is a creative entrepreneurs program for high school students in south central Los Angeles. START gives students the support and tools they need to take their inspirations from dream to reality. And by this, the life they dreamed of can be a real possibility.